You don’t have to be too pushy with the blog topics you choose either.
HubSpot revealed that 47% of consumers read up to five pieces of content before taking a well-thought-out step towards checkout, so your blog could just be a portal to even better sales. It’s a fact that buyers consume content before making a purchasing decision. Maintaining a blog on-site is no doubt a time consuming task that requires lots of creativity, writing skill and talent. Whether you are handling the content creation process in-house or outsourcing to a copywriting professional, blogging with relevant and high quality content garners great results promotionally. Here we take a look at just five of the ways you can advertise your business online using content, so you can get started on your own content marketing journey. Proven benefits of content marketing use include increasing on-site content, securing higher visibility within the search engines, achieving higher domain authority, improving brand reputation, and building tighter, longer lasting relationships with your new and existing customers. Using content to promote your business isn’t just a great way to boost traffic and subsequent sales. With the vast array of content marketing opportunities currently accessible, reaping the rewards that so many marketers like myself do for their clients is easy. 9 out of 10 B2B marketers use content marketing to generate results on behalf of the companies they represent according to the Content Marketing Institute, so why shouldn’t you use content to advertise your business a little more discreetly online. The power of content however shouldn’t be underestimated. Yet still content is so under-utilised by businesses handling their own online marketing activities in-house. With the rise of organic link building, content is playing a more important role than ever for increasing brand awareness, boosting search ranking and improving conversion rates.
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